layters asked:

Not a whole lot of All New Marvel Now books left. I imagine less in a few months time. So how would you encourage us to pick up books like Squirrel Girl, Silk etc. it doesnt look very likely they will last.

brevoortformspring answered:

They will definitely not last if you don’t pick them up, that much is certain.

I think you need to come to terms with the new normal, which is that the days when any title would run ad infinitum are over, regardless of how well or poorly it might sell. We’re relaunching UNCANNY AVENGERS after 25 issues, that’s a pretty good indicator of the world in which we now live.

If the only yardstick as to whether you should buy a particular title is whether it will be around in a year or two’s time, then you should certainly stick to the perennials, the books that have been around in one form or another since the 1960s.

But if you’re interested in the content, and in the reading experience, then you should pick up whatever interests you, and do so with the understanding that there’s only going to be so much of it.

Like a television series, like a movie, like a series of novels, there’s going to be a finite amount, and that amount might be less than you want it to be. The only thing that will make it more is if a lot of like-minded individuals also pick it up.

But even if a series goes away, if those stories were good, if they affected you, if you feel its loss, then it’s done its job as entertainment.

This is the new normal.

Everything else is up to you.